Hi,
I'm
Layla.

My career hasn't followed a single path.

From enterprise technology and global companies to running my own jewelry brand,
each experience has shaped how I think about people, brands, and business.

Building brand changed my perspective.

Being responsible for every part of a brand—from products and content to e-commerce and operations—continues to influence how I approach digital experiences, websites, and AI workflows today.

//Capabilities//

Brand StrategyPartnershipsCustomer EngagementDigital ProductsAI Automation
Portrait of Layla Chen

//Experience//

Brand & Digital ProjectsJan 2026 - PresentIndependent Projects
Brand Strategy & Digital Experience

Developing self-directed projects across brand strategy, website development, and AI workflows, while exploring how technology can create better digital experiences.

Marketing & Business Development ManagerSep 2024 - Dec 2025Ruth Co., Ltd.
Partnerships & Operations

Led partnership development, brand marketing, and venue operations across retail and cultural projects, connecting brands, creators, and audiences through meaningful experiences.

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Founder2023 - PresentESOL
Brand Building & E-commerce

Founded an independent jewelry brand, leading everything from brand positioning and product sourcing to content, e-commerce, and customer experience. The brand is now evolving into original design and local production in Taiwan.

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Customer Success ExecutiveJul 2022 - Jul 2023infobip
Enterprise Customer Success

Partnered with enterprise customers to drive platform adoption, customer engagement, and long-term account growth across multiple industries.

View customer story (1) →View customer story (2) →
Enterprise Account ExecutiveJun 2020 - Jun 2022infobip
Enterprise Sales

Developed enterprise accounts by understanding business challenges and delivering customer engagement solutions that supported long-term growth.

Senior Sales Development RepresentativeJan 2019 - Mar 2020wework
Business Development

Worked with high-growth companies to understand their expansion plans and recommend workplace solutions that supported business growth.

Account ManagerOct 2016 - Dec 2018ASUS
Regional Account Management

Managed strategic partners across APAC, coordinating regional projects and strengthening long-term business relationships.

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