Building
brands, partnerships,
and digital experiences.
Over the past eight years, I've worked across SaaS,
technology, retail, and cultural industries,
helping brands grow through partnerships, customer
relationships, and thoughtful execution.
From enterprise SaaS to building my own brand, I'm continuously
exploring better ways to connect business, people, and digital experiences.
ESOL
esol. is an independent jewelry brand that began in Seoul, creating understated pieces for everyday moments. Built through curation, photography, content, and e-commerce, the brand is now moving into original design and local production in Taiwan.
BERYL
BERYL is a contemporary tea brand that brings tea into everyday life. Managed content, photography, social media, marketing campaigns, and e-commerce.
THE FIFTH BREWERY
The Fifth Brewery is a hybrid cultural venue for craft beverages and community experiences. Managed partnerships, events, content marketing, and venue operations.
FRAME
FRAME is a curated retail space within The Fifth Brewery. Led partnerships, brand curation & onboarding, marketing, and retail operations.
FRAME × Scentory
FRAME × Scentory is a cross-disciplinary collaboration between art and fragrance. Led partnership strategy, project management, storytelling, and product launch.
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