Layla Chen

LAYLA
CHEN

I’m Layla.

I build thoughtful brand systems,

cultural experiences, and digital journeys

through strategy, design, and storytelling.

I’m Layla.

I build thoughtful brand systems,

cultural experiences, and digital journeys

through strategy, design, and storytelling.

I’m Layla.

I build thoughtful brand systems,

cultural experiences, and digital journeys

through strategy, design, and storytelling.

Selected Work

ESOL as founder

Brand cases:

Beryl

The Fifth Brewery

Artist Collaboration

Select Shop Curation

Enterprise collaborations

ESOL

A contemporary jewelry brand inspired by quiet elegance and everyday rituals.

CREATIVITY

BRAND 01

Beryl

A contemporary Taiwanese tea brand rooted in local craftsmanship. Beryl transforms traditional tea culture into refined experiences through modern design and thoughtful storytelling.

HOLIDAYS CAMPAIGN

BRAND 02

The Fifth Brewery

A century-old distillery reimagined as a cultural destination. Craft beer, tea, desserts, and creative experiences come together to celebrate the city’s evolving identity.

BRAND 03

Artist Collaboration

Scentory. Where scent becomes a language for storytelling. An independent Hong Kong brand creating immersive experiences through fragrance, art, and emotion.

Designed as part of the spatial experience, the reading fragrance encouraged guests to engage with scent intuitively, allowing art and everyday life to intersect.

National Museum of History × Scentory. A fragrance collection inspired by iconic Taiwanese artworks, where scent becomes a medium for reflection and storytelling.

BRAND 04

Select Shop Curation

A curated space where art, craftsmanship, and culture intersect. Featuring works from Taiwanese and international artists, each object tells a story shaped by its own cultural origin.